My brother approached ECBC Luggage with the offer to promote one of their backpacks, the Lance Executive Daypack. This offer was in the form of a promotional video with motion graphics describing distinct features that the pack offered. 


The thirteen motion graphics, once finished, were tracked to the footage my brother produced; with each graphic displayed with the appropriate shot of the bag. The final promotion is shown below.

ECBC Lance Daypack promotion

By Mitchell Trotter

· Authentic design from the west of Scotland ·