Module

Sep-Nov 2018

Module had little to show for in terms of identity; I was briefed by Connor and JJ to design a simple and abstract logo which could be recognisable and stand the test of time.‚Äč The logo was designed around an 'M' character to begin with, but I wanted the logo to reflect the name and brief I was given. Two triangular 'modules' represent each DJ, together resembling an 'M' and a perspective rewind icon. All Whilst remaining "simple and abstract".

Idea Generation

Sketches 1

Sketches 2

Development & Finalisation

Drafts

Final

The Cusp

Whilst working on Module, Connor (half of Module) wanted a logo based on a 'Roman bust' for his solo DJ work. This was a concept originally for Module but was ruled out as too complicated for their identity. After many iterations, the final logo embodied the references I was given, Connor's preferences and my style. I wanted the bust to be made up of two colours and be easily recognizable/simple. I toyed with splitting the figure in two so as to represent Connor as a Module DJ as well as an individual.

Development & Finalisation

Drafts

Final