Firstly, Rhythm approached me to develop a dynamic logo animation representing their company and product. Following the development of the logo animation, another animation was developed to advertise a product launch to Sainsbury's stores.
With Rhythm's logo, I wanted to animate flow. Hence, this brief that I set myself was to help reflect Rhythm's focus towards drinks/fluid products and "finding your inner rhythm". This was the inspiration for the fluid-like motions and tightly packed actions.
To prepare the logo and accompanying graphics for animation in Adobe After Effects, all moving elements must be separated by layer. Subsequent to this, the static graphics can be imported into the program and animated.
The Sainsbury's promotion functioned as an advertisement for the three flavours which were to go on sale in stores. The advert was promoted on Instagram and it featured the three bottles with all necessary text, transitioning smoothly from beginning to end.